Commonly referred to as ‘geek porn’, unboxing videos are becoming increasingly popular among gadget junkies.
Unboxing videos are a simple concept, where a person films or takes pictures of themselves opening a product and putting it online for people to watch.
Jason Dunn of
“I resisted the urge to do [the videos] for a while because I wasn’t very impressed with a lot of the quality of the other unboxing videos I saw,” said Dunn.
“Once I got the right kind of equipment and thought I could do a really good job, that’s when I starting doing it myself.”
Dunn films the first time he opens the box without any script so he can get an authentic reaction.
“It’s sometimes painful, because I might get a gadget when I don’t have time to shoot a video,” said Dunn. “The box will literally sit unopened on my desk for a week.”
Although having an authentic experience is important for Dunn, it’s not without its downsides.
“Sometimes it can make for some comedic moments,” said Dunn.
“There was a couple times where I was holding down what I thought was the power button to a phone and it wasn’t turning on, and I’d say ‘looks like it isn’t charged’, then a few minutes later I’ll find the real power button. I think that the authenticity of the video offsets any foolish statements I make when I’m playing with one of these gadgets.”
Dunn makes these videos primarily to help people with their purchasing decisions, but also to create content for and direct traffic to his website thoughtsmedia.com, where he makes his primary income from.
Dunn said the amount of money he makes off of the Youtube videos is hardly enough to mention.
The videos seem to be made by gadget junkies for gadget junkies with just over 64,000 unboxing videos on Youtube. Content ranges from unboxing an Xbox to Lego men to unboxing an IPhone.
Tech fanatics can check out Youtube, or popular websites such as gizmodo.com or engadget.com, for a wide selection of unboxing videos.
